Calorik Coach and App Store Launch

Hello, Brad here—

Calorik's Private Beta period is nearing an end—and as we prepare to release the app officially to the iOS store, we'd like to throw a HUGE thank you to our beta group of testers who have provided loads of critical feedback. Your thoughts have materially affected the direction and priority of the app.

In the last few weeks you've helped us as we've:

• Quashed bugs

• Improved the nutrition model

• Reworked our authentication system

• Added Smart Goals

• Laid the groundwork for more advanced conversational AI features

• Completed final preparations to release publicly to the iOS App Store

Today we're announcing a feature that will be available with the iOS release and marks Calorik's first foray into tailored nutrition coaching.

Calorik Coach is appearing first as a micro-response to each meal logged—so that every time you take a bite, you're getting instant feedback, guidance, and maybe even a bit of a good-natured jab in the ribs (as needed) to stay on track. Studies tell us that consistent, positive reinforcement, clear information, and even just the knowledge that another voice out there is aware of our choices can be the strongest motivator there is.

We'll continue to hone the tone of the Coach so that it's both useful and novel—because after all, no one needs to be told for the 35th time to eat more grilled chicken and broccoli. Sometimes you just need a coach to laugh along with you and your inexplicable addiction to eating dry Lucky Charms out of the box. Or is that just me?

In coming releases, we'll give you the option to dial in the voice of the Coach that works best for you. Maybe you need Pulp Fiction mode to really motivate you when the artisan chai-flavored cream-filled donut holes are calling, or perhaps you'd rather the gentle cadence of Oprah's wisdom to guide you gently to balanced rice bowl nirvana.

And as we continue to train our model with access to new data sources, we'll continue to release more options for open-ended and two-way interaction with the Coach.

Hope you enjoy and can't wait to hear how the Coach is responding to your meals. Give me a shout at brad@calorik.ai to share.